The FINANCIAL -- The world’s largest food and beverage company Nestlé has become a Golden Brand winner in Georgia, named by customers and over 100 experts as their favourite children’s nutrition brand in Georgia.
Nestlé is gaining recognition not only in Georgia, but worldwide as well. Recently, Nestlé was ranked first in the 2018 Access to Nutrition Index (ATNI) released for its overall performance in its nutrition-related commitments.
This confirms Nestlé’s leadership in nutrition, health and wellness as well as our contribution to tackling the global challenges of obesity and under-nutrition.
Nestlé also ranked second for its marketing of breastmilk substitutes. This reflects Nestlé’s commitment to policies, practices and compliance with the World Health Organisation’s International Code of Marketing of Breast Milk Substitutes.
The Index highlights Nestlé’s global Board-approved nutrition strategy, including a comprehensive set of nutrition-related targets that are directly linked to the Sustainable Development Goals.
It is no surprise that following its worldwide recognition, Georgian customers also named Nestlé the number brand in Georgia in the category of children’s nutrition.
“Being named the leading brand in Georgia in the field of children’s nutrition is the biggest motivation for our team, which will encourage us to bring new products to Georgia and develop further in the country,” said Giorgi Kakauridze, of Nestlé.
Nestlé offers Georgian customers about 90 sorts of products which are available at almost all major supermarkets, hypermarkets and pharmacy networks of the country.
This year Nestlé is going to introduce new fruit puree in Georgia.
Since its foundation, Nestlé has been committed to helping parents and caregivers provide the right nutrition to their children. With this new initiative Nestlé is accelerating the transformation of its food and beverage portfolio worldwide. In 2017 alone, the company launched more than 1000 new products to meet the nutritional needs of children. In the same year, it provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micronutrients such as iron, iodine and vitamin A.
Nestlé already reformulates around one third of its product portfolio every year. It will use its industry-leading innovation capability to further enhance foods and beverages for children with even more fruits, vegetables, fibre-rich grains and micronutrients. Nestlé will also continue to reduce sugars, salt and saturated fats. Some recent product launches include Gerber Grabbers Strong Veggies vegetable and fruit purees, Nido organic milk powder, and Nesquik Alphabet whole grain breakfast cereals with reduced sugar.
Nestlé is the company that promotes breast milk, saying it is best for babies and provides ideal nutrition.
“We support the World Health Organisation’s (WHO) recommendation to exclusively breastfeed infants for the first six months of life, followed by the introduction of adequate nutritious complementary foods, along with sustained breastfeeding up to two years of age and beyond.
“Globally, it is estimated that breastfeeding could save more than 800 000 children’s lives, prevent 20 000 maternal deaths due to breast cancer, and add over USD 300 billion (CHF 295.6 billion) to the economy each year (UNICEF),” Nestlé says.