The FINANCIAL -- Susan G. Komen and Bank of America on April 29 announced the renewal of their long-standing partnership through 2020, with Bank of America pledging $3 million from its Pink Ribbon Banking products. The bank will also continue its sponsorship of fundraising events as National Presenting Sponsor of the prestigious Susan G. Komen Race for the Cure series in the U.S.
The Bank of America-Komen partnership has raised more than $6 million since 2009 for breast cancer research and programs. Through the Pink Ribbon Banking program, Bank of America makes a contribution to Komen for every new Komen-branded credit card account opened, every purchase a cardholder makes with it, and for every new Komen-branded checking account opened, according to Bank of America.
In addition to the Pink Ribbon Banking products, Bank of America employees across the country annually volunteer more than 13,000 hours and raise $400,000 in matching gifts for Komen’s mission. Bank of America has sponsored Susan G. Komen fundraising events since 2009 and is now presenting sponsor of more than130 Komen Races and seven 3-Day events in the U.S.
“Bank of America and its employees have been a tremendous source of support for our work in all of the cities that we mutually serve and beyond,” said Komen President and CEO Judith A. Salerno, M.D., M.S. “We’re delighted to be working with Bank of America for another five years, and to welcome them as our Race for the Cure and 3-Day Presenting Sponsor.”
“Breast cancer has touched all of us in some way — family members, co-workers and friends — and Bank of America is proud to support Susan G. Komen in its fight against breast cancer,” says Jake Frego, senior vice president of Affinity Products at Bank of America. “Through our Pink Ribbon Banking products, sponsorship of events and the support of our employees, we are dedicated to give, walk and act toward finding a cure.”