The FINANCIAL -- MasterCard on April 27 announced that it has entered into an agreement to acquire Applied Predictive Technologies (APT) for $600 million, subject to customary purchase price adjustments.
Applied Predictive Technologies is one of the leading cloud-based analytics providers. APT’s Test & Learn platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.
This acquisition advances MasterCard’s agenda to deliver differentiated services to merchants, complementing its recent acquisition of 5One, a London-based retail consulting and analytics firm. As part of the company’s services portfolio, Applied Predictive Technologies will now have access to MasterCard’s analytics suite, consulting capabilities, marketing services and global footprint that will expand its reach and value, according to MasterCard.
“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making.”
With offices in Washington, D.C., San Francisco, London, Bentonville, Ark., Taipei, Tokyo and Sydney, Applied Predictive Technologies customers include Fortune 100 companies across a number of industries.
“MasterCard is uniquely positioned, with its corporate footprint and analytics expertise, to help us expand our business, working with even more clients around the globe and evolving our product capabilities,” said Anthony Bruce, CEO, Applied Predictive Technologies. “We’re thrilled to join the MasterCard family.”
MasterCard Advisors is the professional services arm of MasterCard and combines these offerings with payments expertise to provide financial institutions and merchants actionable insights and solutions that lead to improved value and experiences for consumers.
This transaction, which is anticipated to close in the second quarter of 2015, is subject to a number of conditions, including the expiration or early termination of the applicable waiting periods under the Hart-Scott-Rodino Act.